Pataday

PATADAY LOGO & PACKAGING DESIGN

Pataday is an Rx allergy eye drop that shifted to an over-the-counter product. They had a vision of being premium, and standing out amongst the craziness of the eye care section in drug stores.

White packaging stands out next to the bold colors of the other products on the shelf. For the base product, I used a green accent to represent allergens and chose to carry a droplet throughout the design, from the logo to a holding device. For the nasal spray product, I chose a blue accent for three drops that represent liquid spraying that is also carried throughout the packaging. The extra strength drops feature a bold red. Finishing the colors in metallic suggests a more premium product.