MAGIC TAPE SCOTT E.'S ADORABLE SNOWBOX
DIGITAL VIDEO WEBSITE & YOUTUBE
Scott E. uses a touch of magic to keep rambunctious gifts together.
WEBSITE GIFTWRAPPING HOW-TO
Mom can use Scott E.’s magic to keep a giftset together under the tree.
GIFTWRAP TAPE EMILY'S PERFECTLY MISMATCHED PRESENT
DIGITAL VIDEO WEBSITE & YOUTUBE
Emily’s perfect touch helps to dress a half-wrapped gift in a pinch.
WEBSITE GIFTWRAPPING HOW-TO
If Mom runs out of wrapping paper, she can mismatch the gift wrap flawlessly.
HEAVY DUTY SHIPPING PACKAGING TAPE MACK'S CRUMB LESS COOKIE SHIPPER
DIGITAL VIDEO WEBSITE & YOUTUBE
Mack secures the anxious cookies for shipping, calming their nerves.
WEBSITE GIFTWRAPPING HOW-TO
Packaging tape is more than just sealing a box. Mom can use it to secure homemade holiday treats for shipping.
SCOTCH TAPE
HOLIDAY
In 2015, Arc created The Most Gifted Wrappers: a holiday campaign for Scotch® Tape, which personifies six tapes as six gift-wrapping elves whose unique personalities reflect the function of each tape. They are brought to life in animated videos and social posts by the creative ways in which they makeover some miswrapped gifts that they find along their way back to the North Pole. These videos live on the Holiday tab of the Scotch™ website, which also includes step-by-step directions for consumers to recreate the newly wrapped gifts in a DIY fashion, just in time for the holidays. The step-by-steps are also condensed into four steps to live on Pinterest.
In 2016, staying true to the elves' personalities, we took it a step further and created solutions for challenges that crafty gift-wrappers might face.
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Photography Art Director
LEXI LANZI
Designer
LEXI LANZI
Animation Art Director
DAVE FOLLEY
Copywriter
JAMES FLETCHER