http://www.lexilanzi.com/the-work daily 1.0 2025-03-06 https://images.squarespace-cdn.com/content/v1/52ddf807e4b026c919e68972/1535512266598-SO4MMD7788DJHSYHIE38/02-06_GOwtFLO.jpg the work Just because February is blah, doesn’t mean you have to be, too. It’s the perfect time to brighten things up with a pop of fluorescent color. https://images.squarespace-cdn.com/content/v1/52ddf807e4b026c919e68972/1535512250360-TVEY6EEK79TGFY0VPRFT/01-09_FAQ.jpg the work Never, ever use tap water to clean your lenses. It can have bacteria and germs that are harmful to your eyes. OPTI-FREE® Puremoist®, on the other hand, makes your lenses nice and comfy. https://images.squarespace-cdn.com/content/v1/52ddf807e4b026c919e68972/1535512307117-T71JV6W66CUJTQRD4JJH/OF_FB_06-26.jpg the work Try the all day comfort of OPTI-FREE® Puremoist® Contact Lens Solution and you’ll want to let everyone know how good your lenses feel. https://images.squarespace-cdn.com/content/v1/52ddf807e4b026c919e68972/1535512331249-RMFQCYUT2WPXNLT7VR7J/OF_FB_08-21.jpg the work https://images.squarespace-cdn.com/content/v1/52ddf807e4b026c919e68972/1535512318112-SC8IREN0ANBGHROYWLJF/OF_FB_07-10.jpg the work While you’re getting your festival look on fleek, don’t forget about your eyes. Use OPTI-FREE® Replenish® for enhanced comfort through every last act. https://images.squarespace-cdn.com/content/v1/52ddf807e4b026c919e68972/1535512287386-5I3OZTQYP284GARM875Q/03-21_FB_MAR.jpg the work Did you know it’s ok to carry-on a 2 oz. travel-size bottle of OPTI-FREE®? That can be the difference between dry-feeling lenses and sweet, sweet salvation. https://images.squarespace-cdn.com/content/v1/52ddf807e4b026c919e68972/1535512325544-XP75HDTIOJEA5DGP14I6/OF_FB_08-03.jpg the work It’s National Eye Exam month, so before you go back to school, get your eyes checked and be sure to load up on the #1 doctor recommended brand. https://images.squarespace-cdn.com/content/v1/52ddf807e4b026c919e68972/1535512281608-EK5N3RKYRKP1VHW9K26J/02-15_FAQshower.jpg the work Shower water is perfect for giving yourself a good scrub, but it can be full of not-so-friendly microorganisms that can hurt your eyes. So remember to never wear your lenses when you shower. https://images.squarespace-cdn.com/content/v1/52ddf807e4b026c919e68972/1535512264277-QXKCBLBZ53G2E9HUBU9O/01-09_Series.jpg the work Lotsa reading requires lotsa contact lens comfort. 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Eek! https://images.squarespace-cdn.com/content/v1/52ddf807e4b026c919e68972/1535508888665-D08IHX06I11SONSUDMCZ/03-22.jpg the work America’s favorite superhero ditches his glasses for clean, comfortable contact lenses when he’s saving the world. https://images.squarespace-cdn.com/content/v1/52ddf807e4b026c919e68972/1535508956697-7ODU71F0APGI4KIHADU2/05-22.jpg the work Dirty contact lenses can put you on the bench. Get back in the game with the cleaning and disinfecting power of OPTI-FREE®. https://images.squarespace-cdn.com/content/v1/52ddf807e4b026c919e68972/1535509318307-EYWUFVM5SHYGLA8RC5GP/saveLifestyleFINAL.jpg the work https://images.squarespace-cdn.com/content/v1/52ddf807e4b026c919e68972/1535509142331-STONE5TXG0G5BZUCF9HN/cybermonday.jpg the work Don’t let irritating contact lenses hurt your web surfing. 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https://images.squarespace-cdn.com/content/v1/52ddf807e4b026c919e68972/1645208537369-X7EUT0N2ZPP143HQ95SY/SaltyDog_Options-03.jpg the work https://images.squarespace-cdn.com/content/v1/52ddf807e4b026c919e68972/1645208538385-9SU0NSN09BONJZJUCN9N/SaltyDog_Options-05.jpg the work https://images.squarespace-cdn.com/content/v1/52ddf807e4b026c919e68972/1677632230653-IW2Y3D5LBBMNLJY5F5IP/COMP-lettuce-leaves-with-splashes-of-water-fly-up-and-r-2022-06-24-15-53-43-utc.gif the work https://images.squarespace-cdn.com/content/v1/52ddf807e4b026c919e68972/1677632239683-G4M5GK7DNCME383MU2OI/8020-board.gif the work https://images.squarespace-cdn.com/content/v1/52ddf807e4b026c919e68972/1645198503511-YU8YFVJNNOM0SYBLDS45/NMA_WOT_Branding_Final-04.jpg the work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52ddf807e4b026c919e68972/1ba0c4a7-0d54-4207-8d24-91061add758b/NMA_WOT_Branding_Final-02.jpg the work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52ddf807e4b026c919e68972/1645199153449-I0HMX9BIU4EQ2ZQ6W0KP/WoT_Complement_Ad-food_Awareness_GIF1.gif the work https://images.squarespace-cdn.com/content/v1/52ddf807e4b026c919e68972/1645199153983-IKPYHYM3WAKIVKJQW5N4/WoT_NMA_Ad-food_Awareness_GIF2.gif the work https://images.squarespace-cdn.com/content/v1/52ddf807e4b026c919e68972/1645198893563-CR99E7Q68APVWY7QMPNC/WoT_NMA_Ad-fitness_Awareness_GIF1.gif the work https://images.squarespace-cdn.com/content/v1/52ddf807e4b026c919e68972/1645198888650-3OA7YJD27RUVNZ9JQ9OY/WoT_NMA_Ad-fitness_Awareness_GIF2.gif the work https://images.squarespace-cdn.com/content/v1/52ddf807e4b026c919e68972/1645198983293-MF41GRGF41H66V731YB0/WoT_NMA_Ad-Food_Bundle_GIF1.gif the work https://images.squarespace-cdn.com/content/v1/52ddf807e4b026c919e68972/1645198991890-01O4NCDJS2G1C95IGM8U/WoT_NMA_Ad-Food_Bundle_GIF2.gif the work https://images.squarespace-cdn.com/content/v1/52ddf807e4b026c919e68972/f31bd51d-0a63-4346-93ba-87725d1bfd43/NMA_WOT_Branding_Final-05.jpg the work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52ddf807e4b026c919e68972/5b00dd87-a8c8-48bc-9e11-e8322564fbc5/NMA_WOT_Branding_Final-01.jpg the work https://images.squarespace-cdn.com/content/v1/52ddf807e4b026c919e68972/1645198503178-K8VTYM44E0FKXH5NVO57/NMA_WOT_Branding_Final-03.jpg the work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52ddf807e4b026c919e68972/1665776916698-809XGZQ02P33JFBGRA4H/2022_Hartz_Delectables_Social_Staticpost-1.png the work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52ddf807e4b026c919e68972/1665776916774-YHSXYYX50MOLXAIEKTW8/2022_Hartz_Delectables_Social_Staticpost-2.png the work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52ddf807e4b026c919e68972/bed9df80-09e2-4372-b7d6-25393cd575c9/2024_Hartz_Delectables_SqueezeUp_Social_NoYoga_Static.gif the work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52ddf807e4b026c919e68972/cbac5c31-7220-4479-bdf2-58e82dc3cfeb/lickylicky.jpg the work - Make it stand out Photo Credit: Nils Jacobi https://images.squarespace-cdn.com/content/v1/52ddf807e4b026c919e68972/b6a52328-b642-4c45-aa87-9ecdf805fdf4/Delectables.jpg the work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52ddf807e4b026c919e68972/1665779788837-XTZCM3IIYG48DZ46GX4L/2022_Hartz_Delectables_VizID_Social__0001_2.jpg the work - HEART FROM PACKAGING https://images.squarespace-cdn.com/content/v1/52ddf807e4b026c919e68972/1665779789349-4AVYJSXV5TC7B60KVF9N/2022_Hartz_Delectables_VizID_Social__0000_1.jpg the work - RED TEXT https://images.squarespace-cdn.com/content/v1/52ddf807e4b026c919e68972/1665779790251-CZ0U0I6YIL6FQ297Q092/2022_Hartz_Delectables_VizID_Social__0002_3.jpg the work - WAVY TEXT FROM PACKAGING https://images.squarespace-cdn.com/content/v1/52ddf807e4b026c919e68972/1665779791217-UIDUWJH8CR7ZUDEIINES/2022_Hartz_Delectables_VizID_Social__0004_5.jpg the work - EXAGGERATED LICK https://images.squarespace-cdn.com/content/v1/52ddf807e4b026c919e68972/1665779790717-MX2ADJY86USLFR63SAC9/2022_Hartz_Delectables_VizID_Social__0003_4.jpg the work - RED PROPS https://images.squarespace-cdn.com/content/v1/52ddf807e4b026c919e68972/7359c78b-d525-42fc-a6c6-ee5ef40163d2/Hartz_Delectables_Brandmark_OutlineGraphic.png the work - Make it stand out In cases the traditional white logotype has low legibility, I created a secondary version to contrast over light backgrounds. The thick stroke is juicy and fluid, just like the product. https://images.squarespace-cdn.com/content/v1/52ddf807e4b026c919e68972/1c3c07d6-abe1-4b4c-98f8-9e2bbeb13c97/photographystyle.jpg the work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52ddf807e4b026c919e68972/1665778831445-4AQTJ5XNE3Y73W8257TB/2022_Hartz_Delectables_VizID_Adcept__0003_SU4.jpg the work https://images.squarespace-cdn.com/content/v1/52ddf807e4b026c919e68972/1665778825639-CZLJRPZR5GBOBMKOQ2FD/2022_Hartz_Delectables_VizID_Adcept__0001_SU2.jpg the work https://images.squarespace-cdn.com/content/v1/52ddf807e4b026c919e68972/1665778830557-2A2TM4CFE7ANEG93UPUV/2022_Hartz_Delectables_VizID_Adcept__0002_SU3.jpg the work https://images.squarespace-cdn.com/content/v1/52ddf807e4b026c919e68972/1665778826876-JF8SE0YWGXM51HABO1CY/2022_Hartz_Delectables_VizID_Adcept__0000_SU1.jpg the work https://images.squarespace-cdn.com/content/v1/52ddf807e4b026c919e68972/1665778836347-PIY74HJGT58T69U2TI6T/2022_Hartz_Delectables_VizID_Adcept__0005_S2.jpg the work https://images.squarespace-cdn.com/content/v1/52ddf807e4b026c919e68972/1665778844701-0TQFL4UT6XVDJAK8CHY7/2022_Hartz_Delectables_VizID_Adcept__0007_S4.jpg the work https://images.squarespace-cdn.com/content/v1/52ddf807e4b026c919e68972/1665778838346-AYE5PE63XZ8LV82TBOWY/2022_Hartz_Delectables_VizID_Adcept__0004_S1.jpg the work https://images.squarespace-cdn.com/content/v1/52ddf807e4b026c919e68972/1665778840563-PYR0ILPSLSXG2X5RVVPM/2022_Hartz_Delectables_VizID_Adcept__0006_S3.jpg the work https://images.squarespace-cdn.com/content/v1/52ddf807e4b026c919e68972/1665776918356-81VWYAKY92677YVCAC8G/2022_Hartz_Delectables_Social_Staticpost-3.png the work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52ddf807e4b026c919e68972/e1cf6a81-f1d1-4cc5-a622-0e11dc2a0613/2022_Hartz_Delectables_VizID_Banners_Mockup.png the work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52ddf807e4b026c919e68972/e3cadbdb-5885-43ff-9386-9be1063644c6/2024_Hartz_Delectables_SqueezeUp_Social_Jingle_Static.gif the work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52ddf807e4b026c919e68972/4a51260b-7b93-4973-a789-2d616d4fa4f8/2024_Hartz_Delectables_SqueezeUp_Social_NoWork_Static.gif the work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52ddf807e4b026c919e68972/2c739140-de30-4668-a546-d687ce2807db/2024_Hartz_Delectables_SqueezeUp_Social_100_Static.gif the work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52ddf807e4b026c919e68972/70b40bbe-f71e-4a89-a31e-314cbd45f2fa/Hartz_Delectables_Brandmark_Bug.png the work - Make it stand out Hartz uses a heart as their distinctive brand element. It’s also a design element on the Delectables packaging. As an alternate version, I placed the logo within a heart to tie Delectables back to Hartz. https://images.squarespace-cdn.com/content/v1/52ddf807e4b026c919e68972/7aa5a0b1-4b31-4d18-b7f6-e33061f4baaa/FeelsLogo.gif the work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52ddf807e4b026c919e68972/cc790d38-3f4e-4aab-9aee-9894058d89e4/feels-social-story-board.gif the work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52ddf807e4b026c919e68972/2198d493-55ae-4b54-ac24-b5da76ac7f84/feels-social-post-board.jpg the work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52ddf807e4b026c919e68972/ef8ea0ec-6a0d-42cd-9226-c4e7be52d0c6/Feels_BusShelter.jpeg the work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52ddf807e4b026c919e68972/1677556439263-C8PLXPW7NCNPOXTQPOM3/moodboard2.jpeg the work https://images.squarespace-cdn.com/content/v1/52ddf807e4b026c919e68972/1677556440292-ODM6YG8FOYTT1HHL5PNT/moodboard3.jpeg the work https://images.squarespace-cdn.com/content/v1/52ddf807e4b026c919e68972/1677556439279-QNSJE82VKRPMGI3S2RBJ/moodboard.jpeg the work https://images.squarespace-cdn.com/content/v1/52ddf807e4b026c919e68972/df842866-21da-4975-b5b3-ddd87d43812a/Feels-logo-boards-2.jpg the work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52ddf807e4b026c919e68972/1676062962079-WX0DYA6WLRJZQI742N4A/cover.jpg the work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52ddf807e4b026c919e68972/1677557028403-BAYQER1C3GLV4KSOF0KO/feels_0001_2.jpg the work https://images.squarespace-cdn.com/content/v1/52ddf807e4b026c919e68972/1677557030236-LJNXDVCI9U3OALHLPDPF/feels_0004_5.jpg the work https://images.squarespace-cdn.com/content/v1/52ddf807e4b026c919e68972/1677557030953-1C62ZJV21HGDD3HKJ235/feels_0005_6.jpg the work https://images.squarespace-cdn.com/content/v1/52ddf807e4b026c919e68972/1677557033840-OMKHCI5HTWP3ZFRFYE8H/feels_0009_10.jpg the work https://images.squarespace-cdn.com/content/v1/52ddf807e4b026c919e68972/1677557021785-ZO05ZTN8NVS3PU37XJQP/10.jpg the work https://images.squarespace-cdn.com/content/v1/52ddf807e4b026c919e68972/1677557027280-W26KD5CB2OADSC7N2UQ7/feels_0000_1.jpg the work https://images.squarespace-cdn.com/content/v1/52ddf807e4b026c919e68972/1677557028733-Q070TOIYBAI0I0HFQ3YM/feels_0002_3.jpg the work 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https://images.squarespace-cdn.com/content/v1/52ddf807e4b026c919e68972/1677557019923-PX3NHWSMW65CWP5254MX/7.jpg the work https://images.squarespace-cdn.com/content/v1/52ddf807e4b026c919e68972/1677557044642-TG88O2PB59KAXCW149LH/Feels-Image%2BTypeStudy_0021_22.jpg the work https://images.squarespace-cdn.com/content/v1/52ddf807e4b026c919e68972/1677557044808-5HT0B43TWTOS9B358SWL/Feels-Image%2BTypeStudy_0022_23.jpg the work https://images.squarespace-cdn.com/content/v1/52ddf807e4b026c919e68972/1677557045782-BSDF3YRUB03MBGO3568X/Feels-Image%2BTypeStudy_0023_24.jpg the work https://images.squarespace-cdn.com/content/v1/52ddf807e4b026c919e68972/1677557046352-PUD6AQUIOQFH2YK3IPJL/Feels-Image%2BTypeStudy_0024_25.jpg the work https://images.squarespace-cdn.com/content/v1/52ddf807e4b026c919e68972/1677557023538-7WPUZ36Z4RGTLJLW3T37/12.jpg the work https://images.squarespace-cdn.com/content/v1/52ddf807e4b026c919e68972/1677557047417-WXFTF563GV01K5GUNAQW/Feels-Image%2BTypeStudy_0025_26.jpg the work 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https://images.squarespace-cdn.com/content/v1/52ddf807e4b026c919e68972/87c5b9be-22a3-4c6b-bfde-753de119e43f/_TYPE.gif the work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52ddf807e4b026c919e68972/3e3bd7da-5061-48ac-bad1-0b7d2e3acfcf/Feels-logo-boards-12.jpg the work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52ddf807e4b026c919e68972/d4b6dee8-f6be-4b46-967f-8505c6183d01/Feels_WallPosterMockup.jpg the work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52ddf807e4b026c919e68972/aae09647-fde2-413a-96a8-0283c9075e4d/Feels-logo-boards-11.jpg the work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. 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http://www.lexilanzi.com/brine-jasper daily 0.75 2025-05-09 https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1461274021205-581EOYQN0IGUJ69M41SW/pickles-editorial-blue.jpg Brine Pickles https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1460573576813-YY0P53DVV9990ZIVKQE3/pickles-editorial-yellow.jpg Brine Pickles Art direction, branding, and packaging design for a pickle shop based in L.A. https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1465575558361-ZQHSHT59AFG4U8RU09ME/brine-logo.jpg Brine Pickles https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1460572726459-5R5QQNJ6N3LX6NGL2S7V/pickles-editorial-blue.jpg Brine Pickles https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1465416436672-U1HOCTP3I2WSLJYLAU6P/pickles-editorial-green.jpg Brine Pickles https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1460572783131-6YDS3S34AQDVB18NAAKF/pickles-editorial-pink.jpg 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What Graphic Design major also minors in philosophy? Me. I am a senior Art Director with design and philosophical roots. Everything I currently know about Art Direction I learned during my first 7 years in the big agency world. I’m currently broadening my experience and skillset by exploring smaller, more nimble agencies, with a couple freelance jobs on the side. I strive for balance and aesthetic appeal in every project, crafting powerful stories that speak volumes through strong visual identities. I know you’re here because you’re curious about my work, but it wouldn’t be a true bio if I didn’t tell you about the other things I do. I have dedicated over a decade of my life to studying the yoga system, and i love live music, reading, snuggling my cat Milo, and being active. I have a lot of plants, take and edit pictures that I rarely share, and travel to as many places near and far that I possibly can. 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