hartz

say it “unconditional love”

hartz campaign & brand guidelines

THE GOAL
craft an emotionally resonant creative platform to modernize and drive awareness of hartz.

THE IDEA
unconditional 🧡 celebrates the realities of sharing life with pets. it acknowledges both the challenges and rewards that come when our lives are completely integrated with one another. it’s a promise to be there for the good, bad, and ugly. because we depend on each other, and our love for one another has no conditions. the core benefit is our lives are made richer by being each other’s companion. hartz provides the products that enable this relationship to endure with unconditional love.

BRAND GUIDELINES
in the works…

Team

design & art direction lexi lanzi, alex ebright, hichem kherbachi // copy taylor smith // creative direction scott padden // cco chuck mcbride