moneygram formula1 season start / partnership anthem
THE GOAL
celebrate the continued partnership between the moneygram haas f1 team and moneygram as the title sponsor in a way that links the shared equities of innovation, speed, teamwork, global, & “smart”
THE IDEA
pay homage to both the history of f1 and moneygram by creating a film inspired by the style of saul bass’ 1966 grand prix title sequence that juxtaposes visuals of F1 and moneygram users, set to an upbeat and modern music track
Team
design & art direction lexi lanzi, patrick nelson // copy mike ennen // creative direction micky coyne, amy su
producer doug stivers // cco chuck mcbride